Multidisciplinary creative services designed to bridge brand, marketing, and technology.
With 18 years of experience spanning brand identity, campaign strategy, automation, and UX, this offering supports clients end-to-end—from concept through to execution.
Projects often combine strategic thinking with hands-on delivery: building brand systems, directing campaigns, designing journeys in Salesforce Account Engagement, or shaping digital experiences that convert.
Lead brand direction, narrative frameworks, and creative direction to shape identity and differentiation.
I work in a very dynamic way with stakeholders across a business, able to not just delegate but do where needed and manage interdisciplinary functions.
Develop design systems, template libraries, and visual toolkits for consistent brand delivery at scale.
Design and oversee multi-channel campaigns, from email and landing pages to video, content, and performance tracking.
I focus on engagement journey architecture within the Salesforce ecosystem.
This ranges from CRM management, and campaign implementation in Account Engagement (Pardot) and Marketing Cloud.
Ensure a seamless Salesforce experience with my expertise in configuration, customisation, and maintenance, tailored to your organisation’s unique needs. I handle user management, security, workflow automation, and data management to keep everything running smoothly.
Build campaign journeys within Engagement Studio, including dynamic content, segmentation, and optimisation.
Campaign journeys built in Salesforce Account Engagement (Pardot)
Form, landing page, and custom redirect creation
Account Setup & Configuration
Domain authentication, tracking code installation, and folder/permission structure.
Salesforce–Pardot Integration
Configure the connector, field mappings, lead/contact sync rules, and user permissions.
Lead Management
Lead nurturing flows, segmentation, and scoring.
Asset Creation
Design and deploy responsive email templates, landing pages, forms, and custom redirects.
Automation Rules
Implement automation rules, completion actions, dynamic lists, and automation rules for event follow-up.
Reporting & Analytics
Set up dashboards, custom reports, ROI tracking, and attribution models.