Yes, at their core, nurture campaigns inherently aim to promote a product or service. However, for them to succeed, they must showcase true value to the prospect. They offer an opportunity to engage with an audience that has indicated interest in the topic, demonstrating your skills and expertise to potentially form a partnership. It’s also a chance to educate the audience further on a topic they may not fully grasp yet, allowing them to see the full scope of its value. An email nurture campaign was designed to provide deeper insight into Google Gemini, following the initial white paper asset.