Maela’s brand identity was developed from the ground up to reflect clarity, trust, and professionalism. The project began with the creation of a bespoke logo that captures the essence of their offering, supported by a clean and versatile visual system.

A full set of corporate identity guidelines was designed to ensure consistency across all brand applications—from digital to print. This included typography, colour palette, imagery direction, and layout systems.

The brand was then applied to a suite of corporate documentation, providing Maela with a cohesive and professional foundation for client-facing materials and internal communications alike.