Creative Direction, Brand Systems & Digital Execution

Multidisciplinary creative services designed to bridge brand, marketing, and technology.
With 18 years of experience spanning brand identity, campaign strategy, automation, and UX, this offering supports clients end-to-end—from concept through to execution.

Projects often combine strategic thinking with hands-on delivery: building brand systems, directing campaigns, designing journeys in Salesforce Account Engagement, or shaping digital experiences that convert. 

Brand Identity & Creative Direction

Lead brand direction, narrative frameworks, and creative direction to shape identity and differentiation.

Marketing automation & CRM

I focus on engagement journey architecture within the Salesforce ecosystem.

This ranges from CRM management, and campaign implementation in Account Engagement (Pardot) and Marketing Cloud.