As part of a global brand development initiative for Caseware, I collaborated closely with the wider international team while taking full ownership of the African territory.

This involved adapting the global brand strategy to meet regional needs and leading the development of all supporting marketing materials. From brochures, videos, and email campaigns to regional website design and content, every touchpoint was created to align with the overarching brand while remaining relevant to the local market.

The result is a cohesive, regionally resonant brand presence that reflects both the global vision and the unique needs of the African audience.