Lead generation campaign
Lead generation campaign for CloudSmiths
Email journey
A sequence of emails was crafted to inform a targeted audience about a particular offering. These emails guided the prospect to a dedicated landing page, providing additional details and offering a downloadable asset in exchange for contact information.
Services
- Graphic Design
- HTML
- Web Development
- Implementation on Marketing Cloud Account Engagement
Platform & Software
- Illustrator and Photoshop
- Dreamweaver
- Marketing Cloud Account Engagement
- Salesforce CRM
Landing page
A landing pages specific to this offering was design, offering more information and an option to download a digital guide which took a deeper dive into a topical industry technology in exchange for contact information. The email journey and social media campaign directed targeted prospects to this page.
Services
- Graphic Design
- Landing page development
- Marketing Cloud Account Engagement
Download asset
Assets holding valuable information that will add true value to the reader can be used as a motivator to gather information for future nurturing.
Social Media
The assets for a social media campaign were crafted with the goal of directing potential leads to the landing page and encouraging them to register for the upcoming workshop.
Related Projects
Customer360 brochure – CloudSmiths
