CLIENT: CLOUDSMITHS
At CloudSmiths, I delivered across multiple touchpoints—email campaigns being a core part of integrated product and service marketing strategies.
Development (coding)
End-to-End Campaign Deployment
Customer Journey Mapping
Account Engagement (Pardot) implementation
Lead Nurture Program Design
Segmentation & Targeting Planning
CLIENT: CASEWARE
I worked across multiple touchpoints for Caseware, with email campaigns forming part of a broader customer engagement and marketing strategy. Many of these campaigns were integrated with landing pages, as well as social media and Google advertising initiatives.
Development (coding) & Design
End-to-End Campaign Deployment
Customer Journey Mapping
Account Engagement (Pardot) implementation
Lead Nurture Program Design
Segmentation & Targeting Planning
Content Creation & Copywriting
Automation Rules & Engagement Studio Setup
Form & Landing Page Creation
Dynamic Lists & Segmentation Logic
Salesforce-Pardot Sync Management
Custom Redirects & Completion Actions