Marketing Automation

Automated Email Journeys

CLIENT: CLOUDSMITHS

At CloudSmiths, I delivered across multiple touchpoints—email campaigns being a core part of integrated product and service marketing strategies.

Services

  • Development (coding)

  • End-to-End Campaign Deployment

  • Customer Journey Mapping

  • Account Engagement (Pardot) implementation

  • Lead Nurture Program Design

  • Segmentation & Targeting Planning

Automated Email Journey
Segmented lead nurturing delivers tailored content to specific audiences.
Automated Email Journey
Tailor content increases engagement, and drives higher conversion rates.

CLIENT: CASEWARE

I worked across multiple touchpoints for Caseware, with email campaigns forming part of a broader customer engagement and marketing strategy. Many of these campaigns were integrated with landing pages, as well as social media and Google advertising initiatives.

Services

  • Development (coding) & Design

  • End-to-End Campaign Deployment

  • Customer Journey Mapping

  • Account Engagement (Pardot) implementation

  • Lead Nurture Program Design

  • Segmentation & Targeting Planning

  • Content Creation & Copywriting

  • Automation Rules & Engagement Studio Setup

  • Form & Landing Page Creation

  • Dynamic Lists & Segmentation Logic

  • Salesforce-Pardot Sync Management

  • Custom Redirects & Completion Actions