Engagement journey design is the strategic process of crafting a seamless and compelling experience for users across various touchpoints. It involves mapping out interactions, anticipating user needs, and optimising pathways to enhance engagement.
This holistic approach considers user behaviours, preferences, and feedback, ensuring a personalized and impactful journey.
An email campaign can take many forms—from one-to-one messages and simple drip sequences to complex engagement programs with branching paths driven by client data, behavioural triggers, and dynamic interactions.
Landing pages are separate from the main website and designed for focused actions or specific product information. Built in Account Engagement, they integrate seamlessly with email journeys and Salesforce CRM.
Social media campaigns are designed to target specific audiences and drive traffic to landing pages or similar destinations where information is shared and collected.
Google advertising can be used similarly to social media within a campaign strategy, especially when the goal is to drive awareness and education around a specific product or drive traffic to a landing page.
These assets provide genuine value to potential customers and are typically offered in exchange for information, with the goal of nurturing prospects through additional relevant and helpful content.
Videos are one of many marketing assets used to educate potential prospects about a product or service. They offer high engagement and are especially valuable in driving audience interaction.
These assets only become truly effective when the data they generate is properly leveraged and integrated into the right solutions. I specialise in building within the Salesforce ecosystem, using Account Engagement and Salesforce CRM to turn insights into action.
A campaign focused on engagement and lead generation for Cloudsmiths, employing an email series, a dedicated landing page, downloadable assets, and LinkedIn marketing strategies.
Learn MoreA campaign targeting new business utilising a thought leadership content asset, a landing page, social media, and a Marketing Cloud nurture campaign
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