Engagement journey design is the strategic process of crafting a seamless and compelling experience for users across various touchpoints. It involves mapping out interactions, anticipating user needs, and optimising pathways to enhance engagement.
This holistic approach considers user behaviours, preferences, and feedback, ensuring a personalized and impactful journey.
An email campaign can take many forms—from one-to-one messages and simple drip sequences to complex engagement programs with branching paths driven by client data, behavioural triggers, and dynamic interactions.
SERVICES
Graphic Design
Before any email can be coded or deployed on a platform, it must first be designed.
Development
While many email platforms offer WYSIWYG design tools, they often fall short of delivering the desired aesthetic. In such cases, the emails are hard-coded.
Implementation
Emails are set up in an email automation tool—such as Account Engagement (Pardot)—with all necessary integrations for tracking, lead scoring, and more.
Landing pages are separate from the main website and designed for focused actions or specific product information. They can be built on any platform, but when created in Account Engagement (or a similar solution), they integrate seamlessly with email journeys and CRM.
SERVICES
Development
Landing pages can be built using the chosen platform’s WYSIWYG design tools, but these often impose aesthetic limitations. In such cases, pages are hard-coded to achieve the desired outcome.
Integrations
Landing pages almost always collect information via form handlers, native Account Engagement forms—which naturally integrate with Salesforce—or web-to-lead forms when hosted directly on a website.
Social media campaigns are designed to target specific audiences and drive traffic to landing pages or similar destinations where information is shared and collected.
SERVICES
Graphic Design
Designing social media visuals – static images, GIFs, animations, and short videos.
Google advertising can be used similarly to social media within a campaign strategy, especially when the goal is to drive awareness and education around a specific product or drive traffic to a landing page.
SERVICES
Graphic Design
Designing visuals – static images (Google Ads), GIFs, animations, and short videos, HTML5.
These assets provide genuine value to potential customers and are typically offered in exchange for information, with the goal of nurturing prospects through additional relevant and helpful content.
SERVICES
Graphic Design
Brochures and white papers—these can also be digital documents with interactive elements.
Videos
Video editing for walk-throughs or how-to guides, we’ll brand and edit the videos, adding supplementary information, menus, and interactive buttons as needed.
Videos are one of many marketing assets used to educate potential prospects about a product or service. They offer high engagement and are especially valuable in driving audience interaction.
SERVICES
Motion Graphics
Motion graphics design and custom animations to help tell your story.
Video editing
Video editing can tell a story using stock footage or interview clips, often integrated with motion graphic elements to enhance the final product.
All the components of a marketing campaign only become truly effective when the data they generate is properly leveraged and integrated into the right solutions. I specialise in building within the Salesforce ecosystem, using Account Engagement and Salesforce CRM to turn insights into action.
SERVICES
Account Engagement
Lead tracking
Targeted campaigns
Lead scoring
Salesforce
Streamlined workflows for seamless data sharing between marketing and sales
Reports
Dashboards
A campaign focused on engagement and lead generation for Cloudsmiths, employing an email series, a dedicated landing page, downloadable assets, and LinkedIn marketing assets.
A campaign targeting new business utilising a thought leadership content asset, a landing page, social media, and a Marketing Cloud nurture campaign
