Marketing Automation

Lead generation campaigns

Engagement journey design is the strategic process of crafting a seamless and compelling experience for users across various touchpoints. It involves mapping out interactions, anticipating user needs, and optimising pathways to enhance engagement. 
This holistic approach considers user behaviours, preferences, and feedback, ensuring a personalized and impactful journey.   

what does a typical engagement campaign include

services and tools used in the development of engagement and lead generation campaigns

Lead Generation campaign

A campaign focused on engagement and lead generation for Cloudsmiths, employing an email series, a dedicated landing page, downloadable assets, and LinkedIn marketing assets.

Lead Generation campaign

A campaign targeting new business utilising a thought leadership content asset, a landing page, social media, and a Marketing Cloud nurture campaign